Author(s): Rudy Pramono, July Hidayat, Cherry Dharmawan, Sabrina Oktaria Sihombing, Juliana & Sandra Maleachi
Arts and crafts are forms of human creativity. Art is an expression of feelings and emotions and crafts are a form of work using available materials. Traditional crafts practiced by local communities contribute significantly to the legacy of intangibles. This study places traditional crafts in Yogyakarta, establishes their relevance and considerations regarding the factors that influence them. The research objective is to identify the number of consumers interested in handicraft products from bamboo distributed publicly as tourism products and assess the entrepreneurial landscape. The sampling technique uses the quota sampling technique. Research method used qualitative and quantitative descriptive methods, including observation and semi-structured interviews. The primary respondents of Shabbat Bamboo from the data analysis method using SPSS analysis produce descriptive data describing the respondent' condition to understand the study results. The research results on bamboo batik craft products have potential and are in demand by the market; most of the respondents like bamboo batik craft products. From the market research analysis, Odd groupings show that women prefer this bamboo batik craft product, there are still some product deficiencies, and the price offered in the market. Increasing product competitiveness requires developing both labor skills, products, and marketing strategies that create customer value.