Author(s): Agus Susanto
Purpose: This research will study the effect of opportunity to donate towards Attitude, Subjective Norm, Perceived Behavioral Control, Intention To Donate, and Donation Behavior. Design/Method: This research uses a quantitative approach, which discusses data quantification and data analysis. The data of the research is collected through an online survey using a questionnaire. The sample of this research is 400 BPJAMSOSTEK participants. The analysis method used in this research is SEM with WarpPLS. Finding: Opportunity to Donate significantly affects Attitude and Subjective Norm. Opportunity to Donate had positive but non-significant effect on PBC. While, Attitude, Subjective Norm, and PBC significantly affect Intention to Donate, and Intention to Donate significantly affect Donation Behavior. Originality: The originality of this research is the application of the opportunity to donate as an antecedent of TPB