Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Organizational Transformation Readiness Attributes: A Development of Self-Assessment Tool for Thai Private Universities Transformational Readiness Assessment towards Strategic Positioning

Author(s): Phithagorn Thanitbenjasith, Sornnate Areesophonpichet, Manit Boonprasert,

Organizational transformation is a complex and important issue for many organizations. It is associated with all organizational operations and requires systematic management. Developing a transformational readiness assessment tool is essential for university transformation because it enables university administrators to understand current readiness status and gain useful information for transformation planning. It also helps to reduce problems caused by lacks of significant factors and create synergy among university personnel, which leads to the achievement of organizational transformation goals. The objective of this research was to study the characteristics of key readiness categories in order to develop a self-assessment tool for the organizational transformation towards strategic position of Thai private universities. The qualitative method was used to study related documents and collect information from the key informants. The typological analysis, analytic induction, and content analysis techniques were applied to analyze the data. The research results showed that there are 8 readiness categories that are important for the assessment of transformational readiness: university profile, university’s size, environment underpinning, target market and core business, resource, strategic focus, management, and cultural. Universities can use the transformational readiness assessment tool to assess their transformation readiness, determined strategic plans, and develop readiness factors in various categories in order to accelerate organizational operations, which contributes to the success of organizational transformation towards strategic position and the achievement of organizational competitiveness under changing external circumstances.

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