Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Perception of alluvial risk and acceptance of the Palcacocha early warning system among micro-entrepreneurs of Huaraz Peru

Author(s): Edwin Hernan Ramirez-Asis, Juan Emilio Vilchez-Carcamo, Misael Erikson Maguina-Palma, Rosario Mercedes Huerta-Soto, Martha Esther Guerra-Munoz, Eva Delfina Zarzosa-Marquez

This research aimed to establish the relationship between the perception of risk of alluvium and the acceptance of the early warning system in the Palcacocha lagoon among micro-entrepreneurs of the city of Huaraz. 386 micro-entrepreneurs were surveyed who live or have their business in the alluvial zone or quadrant of the Quilcay River, 4 dimensions and 20 items are proposed for the acceptance level. Likewise, for perception of risk, there are 3 dimensions with 16 items. The normality test was performed with Kolmogorov-Smirnov, obtaining a p<0.05, which shows that both variables do not have a normal distribution, and then using Spearman's Rho 0.974 and a value of sig. With 0.000, it is concluded that there is a direct and significant relationship between the perception of risk of alluvium and the acceptance of the early warning system in the Palcacocha lagoon among micro-entrepreneurs, Huaraz city.

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