Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Perceptions of Cultural and Heritage Tourism Entrepreneurship Among Students at a Higher Educational Institution in Cape Town

Author(s): Samson Nambei Asoba, Nteboheng Patricia Mefi

This study was inspired by the need to increase entrepreneurial opportunities in South Africa. It analysed the opportunity presented by tourism as a possible entrepreneurial field for you entrepreneurs from Universities. The study was based on the position that despite the attacks on colonial heritage sites, they can present possible entrepreneurial opportunities. The study adopted the quantitative approach to collect and analyse the perceptions of entrepreneurship students at a Higher Education Institution. Evidence was found that there were many benefits of heritage entrepreneurship which included creating financial viability, creation of employment and improving the environment and infrastructure in communities. It was also found that most of the students held a positive impression of the role of tourist and tourism entrepreneurship in the communities. They held a good image of the tourist and felt that they did not offer any threat to locals. Youth are recommended to adopt heritage tourism entrepreneurship as employment opportunity.

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