Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Personnel Management Innovations in the Digital Era: Case of Russia in Covid-19 Pandemic

Author(s): Elena Rostislavovna Schislyaeva, Kristina Sergeevna Plis

The article explores personnel management innovations regarding the growing general trend towards automating routine operations in the ongoing COVID-19 pandemic. The authors are trying to study the use of different digital instruments in human resource management in the Russian leading companies in their field of business. The aim of the study is to identify changes in the activities of the studied companies in the conditions of remote work for the company. The methods used in the study are applying the mathematical methods and algorithms aimed at optimizing personnel management during the COVID-19 pandemic in Russia. The results show that such kind of personnel management innovations as both e-recruitment process and remote work offer the greatest possibilities for using digital technologies in personnel management in the times of the pandemic. Advantages and disadvantages of the presented remote work were investigated taking into account the set of indicators of the enterprise: profitability, profit, reduction of the range of products, services, reduction in production volumes, closure of subsidiaries or a decrease in market share. The data accumulated allowed the authors to conclude that personnel management innovations on the basis of the digital technologies are actively used by companies around the world for recruitment, adaptation of employees and increase of labor efficiency. Russia is also no exception and is actively involved in these processes: almost all large companies who are market leaders use digital technologies in human resources management, in particular, during the pandemic.

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