Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Predicting Factors and Attitude towards Wolbachia-Infected AEDES Mosquitoes in Malaysia

Author(s): Ahmad Firdhaus Arham, Latifah Amin, Zurina Mahadi, Mashitoh Yaacob, Muhammad Rizal Razman

To ensure environmental sustainability without dengue, many of dengue control techniques have been introduced including Wolbachia-infected Aedes mosquitoes. This technique is still new in Malaysia and will be expanded as applied by the Ministry of Health, Malaysia. Therefore, this study is very important to governments, professionals, and industries which involved with this technique by taking advantage of the influence of predictor factors with the public’s attitude towards this technique. The findings can also be used as a reference for the continuous research aspect, developing more effective risk and regulatory communication strategy with the implementation of policies related to this technique. If this technique is not acceptable due to high-risk assumptions, the authorities may deliver the information on the advantages of this technique or take action not to proceed with this technique. Therefore, this study aims to assess the public’s attitude and the interaction of predictor factors towards this technique. Results of the study showed that the public has a positive attitude by ranked highly benefit for this technique and rated highly religious and trust in key actors. The public also claimed this technique is at moderate risk because they are more inclined towards nature and more cautious in evaluating new technologies such as this technique.