Journal of Organizational Culture, Communications and Conflict (Print ISSN: 1544-0508; Online ISSN: 1939-4691 )


Providing a Conceptual Model for the Innovation Strategy by Using Scenario-Based Technology Roadmap in Context of Smart Logistic System

Author(s): Akbar Mohammadi and Sepideh Mohammadi

This paper's main purpose is to provide a conceptual model based on scenario planning and technology roadmap for aiding knowledge-based firms that are comforting uncertainty to formulate their innovation strategy to planning. Asking the opinion of experts and managers of these firms, we tried to consider all environmental uncertainties and technological trends in innovative logistics solutions that marine industry knowledge-based firms are faced with. Academic and practical experts have verified the proposed conceptual model, which tries to consider the required dimensions of innovation strategizing. Employing a qualitative approach, we have used deep interviews with experts and managers of knowledge-based firms in Iran's maritime industry to gather and analyze qualitative data. The model obtained is a conceptual model in time, with the advance of the timing strategy and taking into account the characteristics of market pull (drivers, needs, and perspectives) and the technology push (innovations, enablers, and resources) in the overall Innovation strategy process. In this model, ten innovative logistics solutions as elements of the smart logistic system are defined. This model, given the fact that it has been reviewed by the managers and experts of these companies, as well as all the requirements of the literature, has increased its applicability, along with its learning.

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