Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Public Housing Management: Review of Rusunawa Policy in Cimahi City, Indonesia

Author(s): Deden Hadi Kushendar, Budiman Rusli, Entang Adhy Muhtar, Candradewini

This study aims to provide pieces of evidence on how the lack of management and policy actors’ integration in housing management and services has resulted in the poor quality of housing provisions, taking management policy for public housing in Indonesia. This study will only examine the implementation of policies regarding the management of public rental housing managed by local governments in Indonesia. The study was a case study by using a qualitative approach on three Rusunawa managed by Cimahi City Government. The study was conducted from November 2019 to January 2020. The data were obtained through observation and supported with official documents of Rusunawa management. Based on the observation, this study has resulted that the implementation of Rusunawa management policy following Cimahi City Regional Regulation number 12 of 2014 has not realized sustainable housing due to several indications, namely many tenants are unable to pay monthly rent cost for Rusunawa units (Sarusunawa), a short-rental period; which is only two years and can only be extended for another year, lack of human and financial resources for Rusunawa maintenance; infrastructures; facilities; and utility upgrades, a nonfunctional website for public information and communication media, and unsupportive social circumstances and political factors in implementing Rusunawa management policy. These results demonstrated several needs for public housing management policy to success that are: the need for management policy adjustment of Rusunawa with the social and economic conditions of the community; the need for commitment and assistance from stakeholders to maintain financial and human resources in managing Rusunawa; the need for website optimization as the media for information and communication; and the need to alter the organizational structure of Rusunawa to be more independent.

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