Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Rebana Investment Strategy and Industrial Area Development in West Java Indonesia

Author(s): Ria Arifianti, Mohammad Benny Alexandri, Lina Auliana

West Java Provincial Government will combine three the areas Patimban, Kertajati and Cirebon become special areas that are named the REBANA Triangle (Cirebon, Patimban, Kertajati) .The objective of this study are (1) to find out what factors are the most dominant determinants of investment attractiveness to improve the investment climate in the “Rebana” Industrial Estate (2) To find out the most appropriate strategy in developing the “REBANA” industrial estate to increase regional investment. The type of research conducted by the author when viewed from the level of exploration is classified as descriptive research. The results factors which are the most dominant determinants of investment attractiveness to improve are: institutional, services, policy and economic potential and the most appropriate strategy in developing the “REBANA” industrial estate in an effort to increase regional investment are (a) by mapping human resources that would be adjusted to the needs of the growing industry (b) preparing the policies (c) By revising the West Java National Spatial Planning (RTRW) (d) By speeding up Jakarta-Bandung fast train project.

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