Author(s): Wijaya, Emiliana Sri Pujiarti, Aristuning
This research was motivated by asymmetric information which resulted in weak fishermen's bargaining position, so that legally it was not protected and economically increased the costs for fishermen. Asymmetric information occurs at the fish auction site, because there are still transactions outside the site that are detrimental to fishermen, the price of fish is played by traders, the payment of auction prices is often delayed or even not paid. The position of fishermen is very weak, due to the nature of fish that are easily damaged and no cold storage is available adequately. This condition forced fishermen to give up fish, which resulted in a shortage of fish auction payments. The results of the study found that law enforcement was still weak, judging from the substance that did not accommodate the interests of fishermen. The governance in the auction place is required by the regional regulation that contains good governance-based auction place management arrangements, thus ensuring effectiveness and can contribute to governance of auction and distribution of fish and also regulates the procedures for recording fishing results through the development of computer-based systems on line.