Author(s): Siti Mariam, Erie Febrian, Mokhamad Anwar, Sutisna
The competitive strategy in the poultry distribution company in Jakarta indicates low company of resource and unique capability. The point of this watchfulness is to determine the weight of resource and unique capability to competitive strategy. Quantitative methods are used in this study. Population is the employees of the poultry distribution company in Jakarta with more than 2.000 people. Sampling technique used is purposive sampling with the number of samples of 58 people. Data collection technique uses questionnaires and regression analysis. Finding on the research results shows that there are positive and significant influence of resource on unique capability and positive and significant influence of resource on competitive strategy, and also the influence of resource on unique capability to competitive strategy.