Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Social Media Usage and Female Empowerment in Saudi Arabia

Author(s): Sanjeevni Gangwani, Norah Alruwaili, Sarah AL Safar

Social media has played a major role in women's growth and empowerment across the globe. Academic literature also has documented numerous studies which highlight the linkage between media and female empowerment. The study appreciates the significance of the social media and discusses various ways in which social media supported the female empowerment. Related academic literature was reviewed and many remarkable associations of the social media with female empowerment were discovered. It was observed that using social media channels, any women who face discriminations and disempowerment can voice her concern to the world on various issues. However Saudi women participation on social media platform was found to be low. The purpose of the present study is to identify the causes of low participation of Saudi women on social media platforms and to propose effective strategies that can enhance female empowerment in Saudi Arabia.

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