Author(s): Sahibzada Muhammad Usman, Ghulam Mujaddid
This paper investigates the role of the social network in political involvement in Pakistan. The use of YouTube as an elective channel of communication and opposition during the political emergencies in Pakistan. Pakistan is considered a Muslim majority nation, where the online network was a portion of the media during the mass revolutions that overthrow the government of military leaders. This investigation uses social movements so as to depict and clarify how YouTube was a portion of the information activism of the social developments that jumped up during the revolutions. By analyzing 20 purposive examples, which have most viewed on YouTube about protest-related videos, the study investigates how these videos were filled in as a "voice," when the tyrant governments controlled each one of the media. Using quantitative substance examination, the investigation explores the role and substance of YouTube during Pakistan's political emergency of 2007. The findings of this study recommended that without conventional media sources, YouTube can be an elective social media of communication. The examination finds that the social movements of Pakistan used YouTube as a substitute channel of communication to spread the news on political rallies against the authoritarian governments for the motivation to advance obstruction. The discoveries of this investigation support that the most seen videos fill in as instructive cascades for the viewers of these rallies’ videos.