Author(s): Melissa K. Hartwell
Strategic Change Management refers to the structured planning and controlled execution of organizational transformation to align business operations with evolving internal and external environmental demands. With growing market competition, technological disruption, regulatory shifts, and workforce globalization, organizations must continuously reinvent operational models to remain competitive. This article explores the significance of strategic change management in enabling organizations to implement digital innovation initiatives, restructure business processes, realign workforce capabilities, and reshape corporate culture. It highlights leadership involvement, employee engagement, communication frameworks, resistance mitigation strategies, and performance evaluation tools as core contributors to successful change execution. Organizations that adopt strategic change management frameworks demonstrate enhanced adaptability, productivity, and long-term business sustainability.