Author(s): Larysa Shaulska, Sergey Kovalenko, Shamsiddin Allayarov, Oleksii Sydorenko, Alla Sukhanova
The competitiveness of an enterprise is an important element of a market economy, which testifies to the ability of an enterprise to adapt to market conditions and to hold a strong market position in the long run. A comprehensive study and analysis of the enterprise competitiveness with the purpose of strategic management of this process – this is one of the areas of strategic studies, the result of which is to determine the attractiveness of market segments, and which is used to create a strategy for enterprises in terms of production and marketing. In order to increase the competitiveness of the enterprise it is necessary to carry out a systematic assessment of it. Its carrying out allows to form a reasonable opinion on the prospects of further economic activity, and also helps to develop a set of effective recommendations, preventive measures and accordingly increase the competitiveness of the enterprise potential. Of course, when a company evaluates competitiveness, it will be possible to identify strengths and weaknesses in this matter and thus develop a further action plan. Theoretical and empirical research methods, resource potential, competitive advantages were used in the work. The study was based on the financial statements of the trucking companies. The analysis of the level of competitiveness was carried out using the example of five companies. The recommendations on improvement of the level of competitiveness of the Ukrainian enterprises in the world market were offered.