Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Strategic Human Resource Management and Internal Marketing on Enterprise Performance

Author(s): Yuan Yiliang, Shankar Chelliah, Ai Ping Teoh

Face the world development and society competition, human resources have become the core competitiveness of enterprises, and the improvement of internal marketing ability depends on the strategic human management resources of enterprises. This research investigate the impact of strategic human resources management and internal marketing on enterprise performance, take public enterprise as the background to conduct a questionnaire survey, using regression analysis to empirical testing. The results show that both strategic human resource management and internal marketing have a positive relationship on enterprise performance, and internal marketing has not much mediating role between strategic human resource management and enterprise performance. It provides some suggestions on how to implement strategic human resource management to improve enterprise performance.

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