Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Strategy for the Development of International Tourism in Modern Conditions

Author(s): Andrei Aleksandrovich Sorokin, Irina Abramovna Niderman, Ekaterina Nikolaevna Goryacheva, Aleksandr Vladimirovich Shelygov, Todor Todorovich Khristov, Ekaterina Arturovna Blinova

The study is devoted to the substantiation of the strategy for the development of international tourism in modern conditions. Today, it faces several problems due to the coronavirus pandemic. The current crisis is unprecedented in terms of expected losses and consequences, and significant deferred demand will accumulate in the industry by the time the pandemic ends and the borders open. Domestic tourism will be restoring first. However, most likely, the purchasing power of the population will decrease, leading to an increase in the demand for low-budget tours inside the country. As for inbound tourism, it may take much longer to recover. The subjects of international tourism need not only government support, but a strategy of survival, anticipation in connection with the upcoming significant changes in consumer preferences, focus on the domestic tourism segment, development of new offers and products focused on budget-friendly tourism, as well as individual tourism and tourism in small groups, and strengthening the travel safety.

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