Author(s): Ahmed Hashem Alsaqal, Hameed Ali Ahmed, Amna khalid Ghanm
Study as an independent variable Includes Three sub-dimensions (the social dimension, the environmental dimension, the economic dimension), where the study sought to demonstrate the effectiveness of the restaurant management’s adoption of a sustainable marketing strategy in achieving competitive advantage as a dependent variable that included four dimensions (cost, quality, flexibility, delivery) and revealing the relationship and impact of the marketing strategy Sustainable achievement in achieving competitive advantage in a sample of fast food restaurants in Babylon Mall in Baghdad governorate, which are (Royal Classic Restaurant, City Center, Pizza Pizza, Jill House), as they are among the restaurants that have a large market share. A random sample consisting of (50) was chosen. of the workers in restaurants, and to collect the necessary data, the questionnaire was adopted, in addition to adopting the method of personal interviews This study has a set of conclusions, including the existence of a correlation and impact relationship between the variables of the sustainable marketing strategy and the variables of competitive advantage, which made it possible to identify the surrounding environment and seize opportunities and work to achieve competitive advantages to enable it to survive in light of the intense competition it is exposed to by competitors in the industry.