Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Student Relationship Management System of the New Normal Based on Cloud Computing

Author(s): Tanawat Jariyapoom, Piyawat Tratsaranawatin

Aim: The purposes of this research were 1) to design the student relationship management system of the new normal based on cloud computing, 2) to develop the student relationship management system of the new normal based on cloud computing, and 3) to assess the student relationship management system of the new normal based on cloud computing.

Methods: The research instrument used was the model of assessment system. The sample group of subjects were the students of King Mongkut’s University of Technology North Bangkok and nine experts evaluated the system quality were selected through the purposive random sampling method from three different fields: student relationship management, cloud processing, and informative technology. The data was analyzed by simple statistics: means and standard deviations.

Results: The research found that 1) the participants of the student relationship management system of the new normal based on cloud computing were divided into three groups: students, teachers and office staff, 2) the student relationship management system of the new normal based on cloud computing consisted of four development phases, i.e., planning, analysis, design and implementation, and seven modules, i.e., calendar management module, online and face to face management module, assessment management module, representation management module, activity management module, collaborate management module and knowledge management module and 3) the overall efficiency of the student relationship management system of the new normal based on cloud computing was at a high level (xËÂ?? = 4.60), and the standard deviation (S.D.) was of 0.62.

Conclusion: This could be concluded that the performance of the student relationship management system of the new normal based on cloud computing was efficient.

Practical implications: Due to the pandemic of Covid-19, social distance is required and it is necessary to use this relationship management system to solve problems of the conventional teaching and learning and enhance educational efficiency. In addition to the face-to-face online classroom teaching, there are also tools to support the students’ learning activities and group assignments, e.g., media devices, videos and other teaching and learning materials and also to facilitating the students and the teachers through the calendar system. The system could be implemented to overcome educational problems especially the situation of the covid pandemic.

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