Author(s): John Gunung Hutapea
As an archipelagic country, Indonesia holds a great potential related to shipping, because of its location in the crossing of international trade routes. Shipping has become an essential sector in supporting the social, economic, government, defence, security, cultural and other life to unite separate islands and broad seas. Thus, the port automatically becomes an essential facility in Indonesia. Along with this research gap, this research was conducted to develop a Port competitiveness model or concept. Development is carried out by involving the Organizational Change Readiness, Service Innovation, Perceived Opportunity Challenge and Corporate Identity together by referring and using perspectives from the results of previous research. The development of the Port competitiveness model or concept can be seen as a novelty from this research, where the development is carried out through a compilation of several concepts from previous research results. Moreover, this study not only examines the effect of Organizational Change Readiness, Service Innovation directly on Port competitiveness, but also through mediating the Perceived Opportunity Challenge and Corporate Identity variable which also can also be seen as a novelty from this research. This study was a research analysis of numerical data with a quantitative approach. This research variable is a latent variable that is measured using a questionnaire as the research instrument. The variables employed are Organizational Change Readiness, Service Innovation, Corporate Identity, Perceived Opportunity Challenge, and Port competitiveness.