Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)


Studying the Factors Affecting Online Payment Decision: A Case of Vietnamese Customers

Author(s): Ngo Trung Hoa, Luc Manh Hien, Vu Thi Phuong Lien

The purpose of this study is to look at the factors affecting online payment decision of customers in Vietnam. The study result is a science evident for enterprise managers to enhance online payment policy. The researcher’s surveyed 450 customers used the online payment system. Customers answered 24 items and 415 questionnaires processed. The primary sources of data collected from December 2017 to November 2018 in Ha Noi Capital, Hai Phong City and Ho Chi Minh City. Simple random sampling technique. The Data analyzed Cronbach's Alpha and the Exploratory Factor Analysis (EFA) used for Structural Equation Modelling (SEM) technique and using partial least squares method. Customers’ responses measured through an adapted questionnaire on a 5-point Likert scale. Finally, the findings of the study have four factors affecting online payment decision of customers with significance level 0.01.

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