Author(s): Mussa Niyazov, Berik Beisengaliyev, Dametken Turekulova, Saltanat Valiyeva, Lyazzat Mukhambetova
Taking into account current trends and the current macroeconomic conditions for the functioning of industries, the expediency of improving the processes and mechanisms of strategic management is necessary. Kazakhstan, being an attractive country for attracting foreign investment, and applying strategic planning can successfully resist new global challenges and threats. For many of the world's largest companies, resilience is seen as the key to minimizing risk, increasing resilience, increasing competitiveness and unlocking new opportunities. The aim of the study is to analyze the sustainable development of companies based on the development of strategic competitive advantages caused by changes in stock indices and the profitability of securities of the companies under consideration, on the basis of which problems and ways of solving them were identified. Authors formulate conclusions and recommendations for improving the sustainable development of companies based on the development of strategic competitive advantages. Therefore, to study the nature of the relationship in the change in the yield of securities of large companies in Kazakhstan and stock indices, market models were built, in particular, the risk of financial assets was assessed using the Sharpe model using the least squares method. The relationship between the yield on securities of the selected companies and the market yield, expressed by the KASE index, in the 1st quarter of 2021 was analyzed.