Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)


Systematic Literature Review and Future Research Directions to Digital Marketing

Author(s): Yuli Eni

 The importance of technology in the world of economy such as Small Medium Enterprise because that can reach people from various region and country. Morever, purchase transactions will also be easier, such as e-commerce. On 2019 and 2020 the value of transactions of e- commerce throughout the world increasing, whereas that known in two years the last world experiencing a crisis which strikes most major population with the virus covid-19. The based research is made because the gap between reality with the predictions was estimated. The method that using in research is a Systematic Literature Review. Result of this research is digital marketing able to push the performance of the business, most familiar digital marketing tool is Facebook and Instagram, The conclusion of this study is that the role of social media is very close in digital marketing to improve business performance.

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