Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


The Asean Economic Community and Determinant Factors in the Expansion of Indonesian Businessmen in the Southeast Asian Market

Author(s): Darwis, Bama Andika Putra, Benny Guido, Aswin Baharuddin and Burhanuddin

This research identifies determinant factors in the success of Indonesian business ventures in expanding their businessmen to the Southeast Asian market, specified to the study cases of PT. Indofood Sukses Makmur Tbk (Indofood) and Go-Jek. In identifying the factors, this article employs both the structural and actor approach that takes into consideration systemic, structural, regulatory, regime, and personal influences (values and strategies) as contributing determinants. Analysis of the dialectical relationship between the two approaches is what builds the main argument about the determinant factors in the success of Indonesian businessmen in the Southeast Asia Region. This article concludes the following factors: (1) Systemic approach includes market size development in Southeast Asia, regional market integration policies, and national policies that adhere to regional regimes, and (2) Actor approach including the adaptability of Indonesian businessman who are market driven.

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