Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

The Covid -19 Scare and Air Travel: Exploring Passengers Concerns and Attitudes

Author(s): Supriya Bhutiani, Manya Devesh Jaykrishna

 This paper investigated the passenger perceptions with regards to the resumption of air travel. Descriptive research design has been used to understand the consumers behaviour regarding airlines. Travel the results of Exploratory Factor Analysis have identified three major factors. Results of Pearson’s correlations indicate a positive correlation between perceived health status and. willingness to fly and readiness to pay a premium for the Covid -19 secure flight. Predictably, respondents exhibiting a high degree of fear of Covid were less willing to fly. It was found that the leisure and travel is expected to restart sooner than the business. This study can serve as a starting point for other studies in the future and can aid to the development of strategies for recovering aviation demand. 

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