Academy of Accounting and Financial Studies Journal (Print ISSN: 1096-3685; Online ISSN: 1528-2635)

Abstract

The Determinants Affecting the Competitive Capability: A Case of Vietcombank in Vietnam

Author(s): Nga Phan Thi Hang, My-Linh Thi Nguyen, Thuy Le Thu, Tam Phan Thanh

Nowadays, Vietnamese commercial banks are facing great risks which have a great impact on the economy. This reality requires each bank to constantly improve its competitive capability to compete not only with domestic banks but also compete with foreign banks. Therefore, the study purpose is to find out the determinants affecting the competitive capability of Vietcombank in Vietnam. The researchers surveyed 900 customers using the services of Vietcombank and answered 23 questions but sample size of 871 customers processed. The data collected from June 2018 to March 2019 in Ho Chi Minh, Hai Phong and Ha Noi City (Each city has 300 samples surveyed). Simple random sampling technique. Cronbach's Alpha and the exploratory factor analysis (EFA) analyzed and used for Structural Equation Modelling (SEM) technique and using partial least squares method. Customers’ responses measured through an adapted questionnaire on a 5-point Likert scale. Finally, the findings of the study have five factors affecting the competitive capability of Vietcombank with significance level 0.01.