Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

The Effect of Creative Culture on Employee Creative Engagement in an Organization

Author(s): Olokundun Maxwell, Stephen Ibidunni, Chinonye Moses, Elizabeth Olowookere, Charles Omotoyinbo, Opeyemi,Olunike Ogueyungbo

The process of employee creative engagement can be triggered by creating a creative culture in an organization. Hence, creativity is a philosophy and principle that should be adopted by every organization that desire success and creative engagement on the part of employees. This study critically examined the role of creative culture of an organization in influencing employee creative engagement. To achieve this objective, a total of 89 staff drawn from the academic and non-academic staff of Covenant University in Ogun State, Nigeria, was sampled. The data collected were analysed using regression analysis. The result showed that creative culture has positive significant effect on employee creative engagement. Based on the findings of the study, the implication for management of organizations is that there is a need to ensure that a creative culture is incorporated and embedded as an organizational policy geared towards fostering employee creative engagement.