Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)

Abstract

The Effect of Economic Literacy, Capital, Labor, and Marketing on Development of Small and Medium Enterprises (SMEs)

Author(s): Siti Nurjanah, Suparno, Kardoyo, Disman

Economic education with economic literacy and factors of production is a major study of the development of small and medium industries. Even capital as a factor of the company's production. This study aims to examine and prove the factors that influence the development of small and medium enterprises in the tourism business industry. Internal factors identified two main formers, namely economic literacy and marketing. External factors, namely capital and labor as factors of production. The model was compiled effectively and analyzed with a single multiple regression structure to determine the direct effect with the processed questionnaire survey results from 90 entrepreneurs as the owner of the company. Research data were analyzed using AMOS 25 and SPSS 20. The results showed that labor and marketing made the main contribution, followed by economic and capital literacy. Simultaneously influential by 86% and significant. it breaks capital and economic literacy as the main thing in small and medium businesses. The implication of the results of this study is the importance of identifying and developing labor, marketing, capital, and economic literacy in Small and Medium Enterprises (SMEs).