Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


The Effect of Entrepreneurial Motivation on Entrepreneurial Intention of South African Rural Youth

Author(s): Mmakgabo Justice Malebana

The purpose of this paper is to investigate entrepreneurial motivation among final year commerce students in Limpopo and Mpumalanga, and to determine the relationship between entrepreneurial motivation, entrepreneurial intention and the antecedents of entrepreneurial intention. A cross-sectional survey was conducted on a sample of 496 students using a structured questionnaire. Data were analysed by means of SPSS Version 26. Findings revealed that the respondents valued both intrinsic and extrinsic rewards and the need for independence in their decision to start a business. Results show that entrepreneurial motivation had a statistically significant positive relationship with entrepreneurial intention and its antecedents.

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