Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


The Effect of Knowledge Management on Business Strategies Specifically, Porters Generic Competitive Strategies Evidence from Iran

Author(s): Farzad Nazari, Esmaeil Valizadeh, Nader Kashani, Gholamreza Rezaei, Parisa Amini,

The purpose of this paper is to investigate the Effect of Knowledge Management on Business Strategies specifically, Porter’s Generic Competitive Strategies in bank Melli Iran. For this purpose, the statistical population of the present research consists of all employees of Bank Melli Branches in Tehran, with 363 individuals selected as the sample according to the Morgan Table. The research tools included Lawson’s Knowledge Management Questionnaire (2003) and Porter’s Generic Strategies Questionnaire adopted which its validity and reliability was confirmed by university professors and Cronbach Alpha, respectively. The results show that the knowledge management has an effect of 65% on business strategies in Bank Melli Branches; among the knowledge management factors, i.e., knowledge organization, knowledge storage, knowledge dissemination and knowledge application respectively with 32%, 18%, 29% and 42% affected the business strategies of the bank. Given the findings of this research it can be suggested that the banks need to focus on the organizational knowledge management as a necessary element and a prioritized program for leadership in compatibility arena. This paper provides new empirical evidence about the Effect of Knowledge Management on Business Strategies in the system of Iranian banks. Also, this paper may help Iranian financial institutions to gain a foothold in today's competitive market, and this goal can be achieved by designing appropriate business strategies.

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