Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)


The Effect of Organizational Learning and Job Satisfaction on Market Orientation, and Its Impact on Business Achievement

Author(s): Salim Al Idrus, Ansari Saleh Ahmar, Abdussakir

The objective of this research is to reveal the effect of: organizational learning on market orientation, job satisfaction on market orientation, organizational learning on business achievement, job satisfaction on business achievement and market orientation on business achievement. Research is designed to use quantitative approach. The causal relationship between research variables is examined with Partial Least Squares Structural Equation Modelling (PLS-SEM). Research is conducted at dairy cattle milk cooperatives in East Java with a sample of 46 cooperatives. Data are collected with questionnaire and the items within it are made with SmartPLS. Research has given several findings like: higher level of organizational learning and job satisfaction will produce higher level of market orientation, organizational learning can increase business achievement, job satisfaction is helpful to increase business achievement but it is not statistically significant and market orientation may reduce business achievement of dairy cattle milk cooperatives in East Java.

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