Author(s): Bechir Fridhi, Muhamed Alwheeb
This research aims to study not only the intention to create a business, but also attitudes towards starting a business and perceptions of social norms and their impact on the ability to conduct an entrepreneurial process. To do this, we are conducting a study on 50 graduates of College of Business Administration, Majmaah University. Our results reveal the importance of attitudes associated with behavior in entrepreneurial intent. Entrepreneurial culture plays a very important role. What then can be the impact of social norms on entrepreneurial intention? In our results, we found that only the influence of classmates' intentions is significant. Financial constraints, the information that can be conveyed as well as training in starting a business, in other words everything related to perceptions of behavioral control, have an insignificant effect on intention. In this sense can we affirm that the entrepreneurial training followed by the student could be added to his social reality and, in fact, influence the choice of the student's future profession, as long as this training can be integrated in new models, new attitudes which are likely to modify the behavior of individuals?