Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

The Impact of Social Marketing on Educational Service Provision an Analytical Study of the Opinions of a Sample of Professors at the University of Babylon

Author(s): Ali Sadiq Faisal Sardi Al-Jubouri, Thamir Hadi Al-Genaibi, Adnan Shamkhi Jaber

Through his current research, the researcher seeks to know the nature of the relationship and influence between the dimensions of the first variable (social marketing) and the second variable (educational service) in the studied organization. The importance of research as one of the most important modern topics for the development of society through the role represented by research variables in society, where the research aims to know the level of relationship and influence between research variables and to reach the most important conclusions and provide the most important recommendations to the research sector. The most prominent of them are (Kolmcrof-Smirnov test for data moderation test, Cronbach’s alpha coefficient, validity coefficient, weighted arithmetic mean, Pearson’s simple correlation coefficient ,and Chi-square test , and the research included two main hypotheses, from which eight sub-hypotheses emerged, which were subjected to statistical analysis, and to achieve the research aimed to select a sample of professors from the University of Babylon, and the researcher relied on the questionnaire as a tool for collecting the necessary data, as the research community reached (2016) and the sample was For a society (323) teaching and teaching staff.

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