This article discusses and analyzes the importance of product liability insurance in Indonesia. The discussion of this research is carried out using normative research methods that are analyzed qualitatively, that is to interpret primary and secondary data which are then described or described in systematic sentences so that they are easily understood. The results show that product liability insurance guarantees consumers who are disadvantaged by using defective and dangerous products. The mechanism must be regulated in accordance with the legal system in Indonesia. The product responsibility position needs to be considered. Every problem of consumer loss must be accompanied by a comprehensive analysis. Product liability insurance has not been specifically regulated in a separate law in Indonesia. Therefore consumers need regulations to regulate the implementation of product liability insurance in Indonesia. As foreign products become more diverse and national borders fade, it becomes important to discuss product liability insurance with a transnational dimension. This requires comprehensive legal reform and not only in the area of consumer protection law but also insurance law.