Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


The Influence of Human Capital, Family Capital and Career Cognition on Vocational Students' Career Planning Tendency: Empirical Analysis Based on Ordered Logit Model

Author(s): Li Jian, Hua Si Qi, Luo Neng, Jacinta Dsilva

China's higher vocational education has entered a new era of "connotation development" from "scale expansion", and career planning ability is becoming more and more important. It guides higher vocational students to correctly understand themselves and rationally plan the future, and can effectively improve graduates' employability. According to the survey data of 11287 vocational college students' career planning in China, based on cross-analysis table and logit model, it is found that personal capital, family capital and career cognition affect the formation of clear career planning of vocational college students. According to the results of the study targeted policy recommendations and feasible measures, so as to maximize the help of higher vocational students to improve employment competitiveness.

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