Author(s): Ghaleb A. El Refae, Mohammed T. Nuseir, Muhammad Alshurideh
Social media & its regulations are essential elements in today's marketing channel and organizational success and need the attention of researchers and regulators. Thus, the present research analyzes the impact of privacy regulation, copyright regulation and public interest regulation related to social media on social media power and influence. This study also investigates the role of social media power and influence on the commerce & marketing of different industries in the UAE. This article also investigates the mediating role of social media power and influence among the links of privacy regulation, copyright regulation, public interest regulation and commerce and marketing. This article has used survey questionnaires to collect the data and smart PLS to examine the data. The results revealed that privacy regulation and copyright regulation have a positive and significant association with social media power and influence. This research also investigated that social media power and influence have a positive association with commerce and marketing. This article also exposed that social media power and influence positively mediates among the nexus of privacy regulation, copyright regulation and commerce and marketing. This study is meaningful for the new studies and regulators while investigating this area in the future and for developing regulation on social media.