Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


The Mediating Role of Market Innovation between Entrepreneurship Orientation and the Firm Performance (SMEs Sector- Sudan)

Author(s): Musa Salih Omer Mohamed, Mohammed Abdel Rahman Mohammed Osman, Magbola Abdo Aljabar Hissin Abdalla, Yousif Saeed Ahmed Amin, Mohyee Eldin Mohamed Ibrahim Osman

The purpose of this study is to examine the relationship between entrepreneurship orientation (EO) and firm performance market-based innovation as mediator variable, with the SMEs sector in Sudan. The survey sample consisted of 160 owners, employees and managers in Sudanese SMEs sector, selected by purpose sampling from the membership list of the (SMEs). The final questionnaire yielded 146 usable returns after elimination of those containing inaccurate or invalid answers. The response rate was 84%. The data collection instrument was questionnaire which was first developed and pre-tested among a small group of respondents. The questionnaire contains two sections: section one deal with the SMEs perception of EO, while section two deals with firm performance. Bartlett’s Test of Sphericity was used to analysis the answers of the respondence. The results show that the three dimensions of the entrepreneurship orientation: pro-activeness, risk taking and competition aggressiveness dose influence the firm’s performance. Meanwhile market innovation mediating the relation between entrepreneurship orientation and firm Performance. The findings were limited to include only entrepreneurship orientation and firm Performance in Sudan. This study contributes to the rare empirical investigation on entrepreneurship orientation and firm Performance. The paper provides detail discussion, Imitations and suggestions for future research.

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