Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


The Model of Product Development for the Elderly, Thasap Subdistrict, Mueang District, Yala Province, Thailand

Author(s): Sasadee Kamphaengdee, Piyada Maneenin, Chompunuch Sriphong

 The increasing number of the elderly is one of the social struggles that urgently need to be solved by enhancing the potential for their self-reliance. Therefore, this research aims to synthesize factors related to the development of the elderly creating model and the development of elderly products. The research was conducted qualitatively by analyzing the data from the concepts and related theories. This was done by creating model form factors used in the development of elderly products in-depth interviews and group discussions with 10 elderly who received job skills training. The results of the study found that there are 6 components. 1) The personal factors of the elderly including personal attitudes and personal skills and abilities. 2) Job skills training consists of job skills training methods and content in job skills training of the elderly. 3) Environment aspect which consists of group gathering, training tools, and budget support. 4) Decision-making consists of understanding problems and discrimination. 5) Motivation consists of building relationships, careers opportunity, and incomes. 6) Product skills development consists of job skills training satisfaction, applying knowledge to create products which led to the creation of a career development model for the elderly. These help the elderly to develop products, build a career, and earn money. All mentioned factors can be taken into consideration when applied with the elderly in other communities and also be a policy guideline in career management which to increase the potential of the elderly in a sustainable way.

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