Author(s): Tukina*, Muhamad Aras, Zinggara Hidayat, Marta Sanjaya, Fitri H
The development of the internet has led to the widespread use of social media in society. Research on the attractiveness of Jokowi’s political figure spreads through social media as personal branding becomes very interesting. An attractiveness Jokowi’s political figure leads to direct, whole-hearted involvement in people's lives. An attractiveness Jokowi’s feel depth, especially Indonesian political elections in the era of digital. An attractive political figure that more accepts the community, leaves an imprint on the hearts and involves various innovative life experiences. An attractive Jokowi’s political figure viral through social media as personal branding will have judgment, be the basis for action, and include the leadership determination itself.