Author(s): Wachiraporn Poungjinda
The objectives of this research are to study concepts and theories related to the reform of the professional structure of mass media, to analyze legal measures related to the reorganization of the professional mass media organization structure, and to present guidelines for revision of Thai law on the reform of professional organizational structure, mass media on the control of the code of ethics for Presentation the Health Information of Emerging Infectious Diseases (EIDs), in the Thai context, which affects the perception of information in the protection and safety of public health. This study is documentary research and using systematic analysis. The results of the study showed that: Professional media organizations in Thailand have a growing ethical problem which is caused by the increasing emergence of media organizations, especially new media and community media where the law provides an informative approach to communicating awareness of the severity of disease and hate speech for others with infectious diseases. The vast majority of media practitioners lack formal accreditation from professional bodies, thus these media outlets do not yet have clear regulatory guidelines for Presentation the Health Information of Emerging Infectious Diseases (EIDs). There are also problems with media entrepreneurs under the capitalist system, with political interference, a lack of ethical knowledge, and a lack of strict governance among themselves. The results of the research suggest that it is appropriate for Thailand to revise the content of the relevant laws governing the ethics of mass media in presenting the health information of EIDs that are spreading to an international standard, and is an independent mechanism without public and private intervention, including defining the structure and method of acquisition of the Professional Media Committee by recruiting people who have the knowledge, expertise or experience that will truly be useful in performing their media duties. Therefore, three legal reform guidelines are; (1) Analyze the ethics control of media professional organizations in presenting health news of infectious diseases that spread following the Constitution of the Kingdom of Thailand 2007 in the past. (2) Analyzing the control of ethics of media professional organizations in presenting the health news of the epidemic infectious disease, during the enforcement of the Constitution of the Kingdom of Thailand 2017, the current version. And (3) analyze the control of ethics of media professional organizations in presenting health news of infectious diseases in the future.