Author(s): Emily Carter
Business Intelligence (BI) has emerged as a pivotal factor in contemporary competitive strategy development. It encompasses technologies and analytical practices that convert data into actionable insights, enabling organizations to make informed strategic decisions. This article explores how BI supports competitive strategy through market analysis, performance monitoring, customer insights, and risk assessment. It also examines the role of BI in fostering innovation, enhancing operational efficiency, and sustaining competitive advantage. The integration of BI into strategic planning enables organizations to anticipate market trends, understand competitor actions, and align internal processes with external opportunities, thereby enhancing strategic outcomes in dynamic business environments.