Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

The Role of Information Technology in Developing Options Related to Improving the Productivity of the Iraqi Insurance Company

Author(s): Liqaa Miri Habeeb, Elham Neema Khadem & Akram Abbas Rhaif AL-Hamzawi

The main objective of this study is to investigate the impacts of information technology on the Iraqi insurance company. Specific objectives are to define information technology applications in the insurance company sector as well as to examine the link between the level of information technology applications and the strategy of insurance companies. The methodology of the study is supported by an interview with clients and employees of the insurance company, and the role of the individuals as a mediator an important intermediary in transferring information technology to the Iraqi insurance company was based on the method of targeted sampling. The survey respondents targeted in this research are staffs in Iraqi insurance company. The sample of this study is (237) respondents in insurance company. Data were analyzed by Statistical Package Social Science (SPSS) and Smart PLS. For data collection and analysis in SPSS and Smart PLS to validate the (10) hypotheses (nine direct and one indirect) in the research and the results obtained were positive p>0.05. The relationship between Customer Satisfaction (CS) and Insurance Company (IC), r=0.997, (r=0.997, p>0.05), and relationship between Individuals (IND) and Insurance Company (IC), r=0.004, (r=0.004, p>0.05). Achieving success in the work of the research lab requires that the impact of the strategic planning on the Insurance Company (IC) to address the indicators of the collapse of the organization, so as to ensure the provision of industrial services acceptable to the beneficiary. It was recommended that in order to better perform the information technology services Insurance Company (IC). Individuals (IND) as a mediator should adopt better policies that encourage employees to adopt the use of Information Technology (IT) in the Insurance Company (IC). The main contribution of this study is that Information Technology (IT) promotes value creation and a competitive advantage in the Iraqi insurance company.

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