Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

The Role of Manager Values the Impact of Ethical Codes on Competetive Advantage

Author(s): KadrIye AY, Ilknur Kumkale

In the international markets, where is a fierce competition, the success and permanence of enterprises that produce goods and services are crucially important for the countries that they are operating in. Being managed with corporate and ethical principles, embracing strategical management principles, being transparent and accountable are basic factors that enable efficient utilization of resources. The aim of this study is to observe the effect of the practices related to ethical management on having a competitive advantage in the companies operating in Borsa Istanbul (Istanbul Stock Exchange) and to determine whether the personal values of the executives play a role in that area and if so, to determine the direction of it. According to the results of structural equation modeling of the study, it was concluded that the ethical code practice has a positive effect on enterprises to achieve a competitive advantage. It was discovered that administrators' value trends create a “moderating effect” in terms of “openness to change” and “self-enhancement”.