Author(s): Ahmed Hashem Alsaqal, Hameed Ali Ahmed, Hameed Ali Ahmed
This study aims to analyze the role of strategic physiognomy in avoiding strategic drift in a sample of private commercial banks in the province of Baghdad the importance of the study lies in the scarcity of research that dealt with strategic physiognomy and its role in avoiding strategic drift in banks, the research sample. Therefore, this study is one of the first studies that dealt with these variables This study addresses a real problem that affects organizations, which is strategic drift The questionnaire was used to collect information by 155 of the administrative leaders working in banks, the research sample The results confirmed the existence of an effect of strategic physiognomy in avoiding strategic drift. The study concluded that there is an inverse correlation between strategic physiognomy and strategic drift Also, there is an effect of strategic physiognomy in strategic drift. The study recommended that the administrative leaders in the banks should pay attention to strategic physiognomy and adopt it as a philosophy that enables them to avoid strategic drift.