Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

The Sharing Economy and Digital Logistics in Retail Chains: Opportunities and Threats

Author(s): Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Olga Vladimirovna Kalinina, Victor AndreevichDubolazov, Cesar Armando Nunez Esquive, Poberezhnaya Varvara Maksimovna, Petr Sharapaev

The objective of this research is the analysis and descriptions of the potential of the sharing economy and digital logistics during the time the COVID-19 lockdown. It is based mainly on the principle that people will consume fewer services, with regards to transportation, rent, et al. Instead, they will replace for more consumption the services at home, such as online courses, delivery services, etc. Modern retail chains, with proper management, are distinguished by fairly good reliability due to the digital logistics approach being considered in the article.Тhe sharing economy, based on the Collaborative Economy about distributing, sharing and reusing excess capacities in goods and services, now is changed by platforms that connect people who need a service with people who can provide it. The article will contribute to identifying the situation of a business regarding the field of the Sharing Economy, and the dissemination of information about what opportunities and threats currently exist in it. The conclusion we have reached is that they need to be monitored for unexpected situations where, in certain contexts, market conditions are polarized on a large scale. The processes of digitalization of society are beginning to accelerate the new habits of consumption and ways how the market develops new paths of sales and distribution bringing this new era to make use of technology with a collateral effect in the labor market where more employees will be released during the pandemic, and they will not return to their old employment. Employees will be surprised because they will be replaced by technology that will take their jobs in the prerogative of the global economy and individual countries, which increases the significance of the discussion of the problems considered below.

Get the App