Author(s): Sumalee Ramanus, Thanyanan Boonyoo
The purpose of this research was to study the structural influence of factors upon the management capabilities, service orientation, and service innovation affecting the success of Thailand transportation and logistics business. Most contents of the study were focused on the factors influencing the success of Thailand transportation and logistics business with the idea of success of any business was obtained by supporting the strategic assets of differences and superiority over the same business. The researcher focused on the matters of fact and quantitative conclusion with a questionnaire as a research instrument to verify the hypothesis. The sample group was 430 entrepreneurs of Thailand transportation and logistics business.
The findings revealed that the management capabilities directly influenced the service orientation, service innovation, and business success. Whereas the service orientation directly influenced the service innovation, and business success, and the service innovation directly influenced the business success in accordance with the hypothesis.
The results of the study showed something interesting. The entrepreneurs of providing services must implement the essential factors of capacities for systematic management process to improve the services and service innovation with differences over the same business in order to make the organization successful for increasing the volume of services effectively and sustainably.