Author(s): Sanitdech Jintana & Korntouch Kosidphokin
This research aims (1) to explore the innovative management toward competitive advantage of community-based enterprises (2) and analyze the influencing of innovative management toward competitive advantage in order to (3) present a guideline for developing the innovative management and competitive advantage of community-based enterprises of Thailand. The samples size of research were 283 president and vice president in community-based enterprises of Pathum Thani province in which this area encountered the significant change in both number and effective management. The instrument used in this study was a questionnaire. The statistics used in data analysis composed of frequency, percentage, mean and standard deviation. T-test, One-way ANOVA, and Multiple Regression Analysis (MRA) with coefficient of determination (R2) at statistical significance of 0.05 were used for hypothesis test. The results found that most of the community entrepreneurs in Pathum Thani Province were a moderate level of overall of the innovative management. When considering each aspect, it was found the high level of three aspects; product and service, behavior, and strategy, while the process and marketing was in a moderate level respectively. For the innovative management were significantly influencing to competitive advantage of community-based Enterprises in Pathum Thani province at the 0.05 level. Thus, the guidelines for innovative management toward competitive advantage of community-based enterprises in Thailand were 4 dimensions including the innovative management of products and services, the knowledge of modern marketing development, the supporting development of production procedures, and the development of knowledge and adjustment of paradigm in strategic management.