Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


The Value of the Employer is an Approach to Attract Individuals. An Analytical Study of the Opinions of External a Sample of Lecturers in the Evening Study in Some Colleges at University of Mosul

Author(s): Maysoon Abdullah Ahmed, Marwa Laith Thanoon Al-Abaiji

The current research aims to display Employee Value Proposition (EVP) which is the balance of rewards and benefits that employees receive for their performance in the workplace, and organizations generally develop EVP to provide a stable platform for the employer brand and experience management, as the EVP was returned as a magnet that attracts candidates to work. The (EVP) is one of the important topics that would raise the level of organizations as it used a competitive advantage to attract scientific competencies, and in order to obtain a trained and efficient human force capable of applying the new administrative philosophy to attract efficient individuals that were required to colleges after the law that was issued by the Ministry of Higher Education and Scientific Research, to separate the morning study from the evening study, a new philosophy had to be adopted by the evening colleges administration. Therefore, the two researchers sought to choose some colleges that enjoy evening study as a field for the current research, and selected a sample of (43) external lecturers, and from this point the research problem was launched which was formulated from a major question, the value of the employee (the EVP) cannot be relied upon the attracting of scientific competencies?, to achieve this, a fundamental assumption has been made, employee value analysis (the EVP) is a competitive advantage to attract scientific competencies, and in order to collect data, a checklist was relied upon as a main tool to obtain the appropriate information in the field, as it will be analyzed using multiple factor analysis and the research reached several conclusions and in its light, a set of basic proposals has been proposed.

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