Author(s): Mohammad A.K Alsmairat
This study analysed the key success drivers for digital supply chain adoption, including technical skills, government support, services availability, and service cost. Upon extending the vast literature, this present study assessed the mediation role of trust and customer willingness for the relationship between key success drivers and digital supply chain success. Digital supply chain refers to the adoption of technical tools and applications with smart information systems to facilitate supply chain procedures and functions. The study data were gathered from 259 customers sampled across varying regions in Jordan. The partial least squares structural equation modelling (PLS-SEM) was deployed to test the research hypotheses and the conceptual model. As a result, all the drivers (technical skills, government support, & services availability) displayed a direct impact on customers’ trust and willingness to adopt digital supply chain. Trust and customer willingness mediated the relationship between all three drivers and digital supply chain success.